How Keilor Park Soccer Club Boosted Traffic & Sales Just In 2.5 months
Because sometimes the beautiful game needs an equally beautiful website to match.
1. The Kick-Off – a Tale of Two Websites
Back in April, Keilor Park Soccer Club was dribbling around the web on a dated, slow-loading WordPress site preserved forever by the Wayback Machine (picture grainy photos, small fonts, and a homepage heavier than our striker after the club-canteen’s Friday-night cheesburgers).
Here is the old version of the website was looked like:
So, we create a new web design for Keilor Park Soccer Club! Here is the new version of the website: https://keilorparksc.com.au/
We rebuilt everything from scratch – clean structure, no recycled themes, just lean, semantic code and a performance-first playbook. The new purple-powered site launched at the end of April 2025 and now sprints like a winger on fresh legs, complete with:
- 0.7 s Largest Contentful Paint on 4G (measured with Lighthouse).
- Fully responsive layouts and light weight images served as WebP or avif.
- Event, product & organisation Schema.org markup, so Google actually understands the fixtures.
- Lightning-fast global edge caching + HTTP/2 push.
- Clear CTAs like the jumbo “JOIN US” button in the header, “JOIN THE CLUB” in sections, driving visitors straight to registration.
2. The Game Plan – What We Changed
| Old Site | New Site |
|---|---|
| 4.6 MB homepage, 12 synchronous JS files | 320 KB homepage, critical CSS inlined |
| Randomised title tags (⚽ Untitled Page) | Keyword-mapped titles & meta descriptions |
| No structured data | Event, Product, FAQ & Organisation schema |
| 14 seconds load time | < 2s load time |
| 6 second TTFB | < 100 ms TTFB via CDN |
3. The Scoreboard – 90 Days Later
- 5,100 active users in GA4 (screenshot 1)
- 4,200 organic-search sessions vs. paid ads (screenshot 2)
- Average engagement 33 seconds – triple the old site’s 11 s bounce-and-leave
- Traffic +280 % in 30 days, +618 % in the last week alone (screenshot 3)
- Australia provides 4.6 K of those eyeballs, but even the U.S. is noticing the purple wave (screenshot 4)
Estimated commercial impact: registrations, kit sales & tournament fees point to a ≈ 38 % revenue uplift in the first 2½ months after launch. That’s like adding an extra mid-season transfer window to the club’s budget.
4. Why It Worked
- Speed = Conversions – every 100 ms shaved off load time lifts sign-ups by ~1 % (per Google research).
- Technical SEO – clean HTML hierarchy, canonical tags, XML sitemaps and server-side rendered pages got content re-indexed within hours.
- Content Strategy – we re-wrote program pages around user intent, fed them to Google Discover and doubled impressions.
- Local Schema & Map Mark-up – vital for “soccer club near me” queries on mobile.
- Analytics & Goal Tracking – GA4 events fire on each completed registration, giving the board real ROI numbers instead of guesses.
5. Full-Time Thoughts
Keilor Park Soccer Club wanted more spectators, more players and more jersey sales. They got all three – plus a website that finally looks as professional as the club feels on match day.
If your own site is still stuck in stoppage time, let LeonovDesign bring it into extra-time (where we usually score the winner). Contact us now, and we’ll make sure your business goals hit the back of the net – quickly, securely and with plenty of purple flair.
