Insights on web design, SEO, and performance — practical tips to help your business grow online, get more traffic, and convert better.
AI for small business is no longer optional AI for small business has moved from gimmick to daily infrastructure. Customers are already asking assistants to find, compare, and book—often without opening ten tabs. A café owner dictates yesterday’s specials, and the assistant spins up a clean menu and a post…
You’ve likely come across them: advertisements promising a “professional business website” for free or at a cost less than a T-shirt from Kmart. Sounds enticing, doesn’t it? After all, who doesn’t love a bargain? But here’s the thing: cheap website design is like cheap sushi. It might look okay at…
Because sometimes the beautiful game needs an equally beautiful website to match. 1. The Kick-Off – a Tale of Two Websites Back in April, Keilor Park Soccer Club was dribbling around the web on a dated, slow-loading WordPress site preserved forever by the Wayback Machine (picture grainy photos, small fonts,…
Almost every shopper on the planet now reads online reviews—and most of them also read how you reply. A single ill-judged response can tank revenue or turn your brand into a meme, while a calm, helpful reply on a negative review can literally add stars to your rating and dollars…
In today’s fast-moving digital jungle, having a website isn’t just nice to have—it’s essential. Whether you’re running a cozy café or a cutting-edge tech startup, your online presence is the new front door to your business. In 2025, people will google your business before they even say hello. Let’s dive…
Today, people can choose between dozens, if not hundreds, of competing companies offering the same service, at roughly the same prices and similar quality. The winner isn’t the one with the cheapest offer or the best product, but the one who answers the customer’s question first. People can’t wait—they need…
TL;DR The ground just shifted When Google rolled out AI Overviews and its new “AI Mode,” it stopped being just a search engine that points people to answers and started being the answer. Links are pushed far below the fold—or vanish entirely—while Google serves a neatly packaged response generated from…
Whant to speed up your custom coded website? Pull-up a chair, grab a ☕, and let’s peel back the hood on modern, hand-coded, Eleventy-powered sites that leave PageSpeed Insights blushing with a perfect 100/100. Below is a deep-dive field-manual—part war-story, part recipe book—covering what to do (and what absolutely not…
Ever feel like your website is quietly practicing social distancing from your customers? Orders dribble in slower than dial-up, ad budgets evaporate into bounce rates, and competitors leapfrog you on Google faster than a caffeinated kangaroo. It’s probably not your product—it’s your page speed SEO. Stick around and this article…
Running an online store in 2025 is a bit like parking in Melbourne’s CBD: there’s room for everyone, but only if you pick the right spot quickly. Shopify is still a fantastic “parking garage”—and it’s the platform we recommend and build on every day—but it isn’t the only address in…
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