10 Things You Must Do in 2025 to Keep Your Traffic Alive

The digital landscape is changing faster than ever. If you think you can just keep doing the same SEO tricks and expect Google to send you traffic, think again. AI is eating up search queries like a hungry Pac-Man, and users are getting answers directly from chatbots, bypassing search engines altogether.

So, how do you stay ahead in 2025 and make sure your website doesn’t become a ghost town? Here are 10 essential things you must do to keep your traffic thriving.

1. Stop Relying Solely on Google

Yes, we all love organic traffic, but let’s be honest: Google isn’t the golden goose it used to be. With AI-driven search results, featured snippets, and direct answers, fewer people are clicking on links. Instead of crying over lost rankings, diversify your sources:

🔎 Stat Alert: A recent study showed that organic search traffic dropped by 15% in 2024 due to AI-powered search assistants.

I spent a year searching for the best email marketing platform, and the best one I found for the best price is Brevo (not an ad, just my experience). Most small businesses don’t need countless metrics and features they will never use, but email marketing platforms often charge extra for them as part of a monthly subscription.

2. Optimize for AI Instead of Just SEO

Search Engine Optimization (SEO) is evolving into Answer Engine Optimization (AEO). Instead of just optimizing for keywords, you need to format your content in a way that AI assistants like ChatGPT, Google Bard, and Claude can pull directly.

What does this mean?

• Write in a Q&A format – AI loves structured answers.
• Use bullet points and concise summaries – AI prefers well-structured content.
• Provide unique insights, data, or opinions – AI-generated content is based on existing knowledge. If you add something fresh, you stand out.

For WordPress, there are many plugins that add a Table of Contents to your posts. I found that Fixed TOC does a great job, but you can find a free alternative or create it manually.

3. Focus on Your Brand, Not Just Keywords

Ranking for keywords is great, but what’s better? Having people search for your brand name directly. Google might fade, but your brand will stay strong.

How to do it?

• Be active on social media and engage with your audience.
• Create memorable content people want to share.
• Offer an experience, not just information.

A lot of people spend too much time brainstorming a brand name and designing a logo, but the general rule “the simpler, the better” still holds true. The brand name doesn’t matter as much as the value it provides. When creating a brand, don’t talk about how amazing your product is—talk about how it solves the user’s problem, and you’ll be successful.

Instead of trying to rank for “best running shoes,” Nike gets millions of searches just for “Nike shoes.”

4. Invest in Video Content (or Get Left Behind)

People don’t like to read. Period. People love watching shows. That’s why video content is always more engaging. Talk about your product, showcase real results, demonstrate how you solve problems, record podcasts, conduct interviews—this will become a valuable source for your blog. Plus, a blog post with embedded video ranks better in search engines.

Stat Alert: 82% of internet traffic in 2024 was video-based. That number is expected to rise in 2025.

5. Leverage AI to Create Smarter Content

I often use AI models for research or to generate new ideas. Don’t be afraid to do the same!

However, remember that in 2024, Google banned thousands of websites, including news portals, that used AI-generated content excessively. So use AI wisely, but create your content yourself.

Pro Tip: AI can help you scale content, but don’t publish AI-written content without adding your own unique spin!

6. Improve Site Speed & UX (Google Still Cares)

This is something I constantly emphasize—today, speed is more important than quality. If you can deliver grain to a farmer with 70% germination in 4 hours, but your competitor delivers grain with 99% germination in a week, the farmer will buy from you. Time is gold—the fastest wins.

I’m here to help you improve your site speed anytime. Also, subscribe to this blog for free valuable tips.

7. Double Down on Community Building

Start a Telegram channel, create a business page on Facebook, interact, and respond as much as possible to comments on every social media—especially in the early days of your business.

If you have customer support, don’t wait for users and owners of your product to contact you—call them first and ask how they’re doing and if they have any questions. Be proactive, and you’ll earn trust and lifelong customers.

8. Make Your Content Uniquely Valuable

Add insights and valuable statistics to help readers understand the problem or niche better. Regurgitated content won’t cut it anymore. If AI can generate something similar in seconds, why should people visit your site?

What works in 2025?

• First-hand case studies & experiments
• Exclusive interviews with experts
• Deep research & data-backed insights

Pro Tip: If AI can’t replicate your experience or insights, your content becomes indispensable.

9. Adapt to AI-Generated SERPs

If you use Cloudflare or other CDN content delivery systems, make sure you haven’t blocked AI bots from crawling your site.

Imagine you’re 5 years old and know nothing about your product. Ask as many questions as possible and write them all down. Then, ask AI to highlight the top 10-20 questions and provide in-depth answers. People search for questions—they want to see answers. Why not yours?

10. Experiment, Adapt, and Stay Ahead

Take small steps, but every single day. Consistency and persistence are the keys to any success. You might not see results immediately, but each step improves your site, which will eventually become your best asset.

If you’re not testing new strategies, you’re falling behind.

Conclusion

2025 isn’t the year to play it safe. AI is changing the way people find and consume information. But if you build a strong brand, create unique content, and embrace new channels, your traffic can still thrive.

What’s your biggest challenge with traffic in 2025? Drop a comment below!